Whole Life
Whole life insurance is permanent coverage designed to last your entire life, as long as premiums are paid. It typically builds cash value over time that you may be able to borrow against.
Premiums are higher than term for the same death benefit, but the coverage doesn't expire and the cash value grows on a tax-deferred basis.
How it works
You pay a level premium for life. A portion goes toward the death benefit and a portion builds cash value, which grows over time and can be accessed through loans or withdrawals (which reduce the benefit if not repaid).
Who it's often for
People who want guaranteed lifelong coverage, predictable premiums, and a cash-value component — often as part of broader estate or legacy planning.
Things to consider
Whole life costs more than term and is a long-term commitment. We help you weigh whether permanent coverage or a lower-cost term policy fits your goals and budget.
Frequently asked
Explore other options
Term Life
Term life covers you for a set number of years at a lower cost. We explain how it works, who it fits, and what to watch for.
Final Expense
Final expense is a smaller permanent policy designed to cover funeral, burial, and end-of-life costs. Simple to qualify for.
Cash Value
Permanent life insurance can build cash value you may access during your lifetime. We explain how it works and the tradeoffs.
For Seniors
Life insurance options for seniors, including final expense and simplified-issue coverage. Honest guidance, no pressure.
For Families
Life insurance helps protect your family's income, home, and future. We help you find the right amount and type.
Life insurance products are subject to underwriting. Approval, premium, and benefits depend on age, health, and other factors.
Some permanent life insurance policies may build cash value. Policy loans may reduce the death benefit and create costs. This may not be right for everyone.
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